Abstract

In the digital age, social media has emerged as a transformative force in the domain of international relations. This paper explores how platforms such as Twitter, Facebook, and Instagram have reshaped diplomatic practices, enabling states to engage in digital diplomacy, public diplomacy, and real-time crisis communication. Social media has allowed world leaders and foreign ministries to bypass traditional media, directly influencing global narratives and public opinion. While offering opportunities for transparency, engagement, and influence, it also introduces significant challenges including misinformation, diplomatic missteps, and cyber threats. Using India as a case study, this research highlights the strategic use of social media in promoting soft power and managing international outreach. The paper concludes that while social media enhances diplomatic reach and responsiveness, its responsible and strategic use is vital to maintaining global stability and credibility

This analysis examines the multifaceted role of social media in international politics, focusing on its transformative impact on global communication, public diplomacy, and reputation management. Social media platforms have become essential tools for governments to engage with foreign publics, shape narratives, and promote national interests.

The discussion highlights the opportunities and challenges associated with digital diplomacy, including:

– Enhanced global reach and engagement

– Real-time crisis communication

– Cultural exchange and people-to-people diplomacy

– Misinformation and disinformation

– Reputation management and crisis response

– Cybersecurity risks and threats

By exploring these aspects, this analysis provides insights into the complex dynamics of social media in international politics, shedding light on its potential to shape global perceptions, influence policy decisions, and redefine traditional diplomatic practices.

Keywords: Social Media, International Relations, Digital Diplomacy, Public Diplomacy, Twiplomacy, Foreign Policy, Global Communication cyber Diplomacy, Misinformation and India’s Soft Power.