Abstract
In the last few decades, the speed of technological development and the emergence of new media have profoundly impacted the ways we communicate, entertain ourselves, and access information. This has created both opportunities and difficulties. Most notably, this has had unfavorable effects on Intellectual Property Rights. This paper analyses the correlation between technology, media and IPR, while focusing on the most pressing problem in the contemporary world – the effects of technology on IPR legislation. The work covers the basics of technology, media, and IPR, laying out key concepts and the literature. It analyzes contemporaneous trends in technology and media, noting the more dynamic forms of content creation and distribution, such as broadcast media, as well as social media and streaming services. An examination of an IPR’s protections in the context of IPR in the age of the internet finds them to be unfit for the purposes of modern technology. The work in question subdivides the scope of IPR into patents, copyrights, trademarks, and explains how any of them may be violated in the current online context. Examples of famous IPR breaches in technology and media highlight the need for better protective and enforcement policies. This in-depth research report highlights the primary concerns and difficulties that stakeholders within the IPR system encounter, such as piracy and copyright violations, in addition to the challenge of striking a proper balance between the fostering of innovation and safeguards for authors in this digital age shroud. To conclude, this research paper integrates the multifaceted domains of technology, media, and IPR and highlights the prospecting challenges and opportunities that come forth with it. The outcome of this analysis supplements the conversation surrounding IPR while serving as an impetus for further examination in this significant subject.
INTRODUCTION
The integration of technology with media has modernized the info-gathering processes like never before. There has been a creation of new media forms that allow for content to be delivered in an innovative manner using mobile applications, streaming services, and social media platforms. In addition to therefore allowing for easy access to information, technology also poses a challenge in regard to the safeguarding of intellectual property rights (IPR). The legal defenses that iPR includes such as copyrights, trademarks, and patents which are crucial to the creation of innovation in the tech and media industries. As pointed out, the primary concern arises due to the fast rate at which technology develops, leading to the already existing laws being unable to keep up. This in turn leads to a problematic balancing act of the rights given to creators and free access to any information for the general public.[1]
The value of this research study is found in its focus on the intersections of technology, media, and IPR, as well as the issues and challenges these intersections create. As discussed in one of the previous chapters, the current streaming economy has rendered digital piracy and copyright violation highly accessible, making it essential for IPR enforcement mechanisms to evolve with current digital piracy trends for the benefit of content producers, consumers, and policymakers.’ Of greater significance, this research intends to emphasize the importance of developing relevant and effective law policies that respond to the challenges posed by the digital world on IPR and safeguard the rights of creators while striking a balance between innovation and public access information.’[2]
This research has three objectives:
1) To study the contemporary technological and media landscape, particularly the effects of digital transformation on traditional media and content creation;
2) To assess the existing IPR regime in India and its legal frameworks in relation to contemporary concerns;
3) To suggest policies and legal changes needed to improve IPR protection in India in the context of new technologies and the digital economy.
This research includes a review of literature, cases of notable IPR infractions, and speculation on the new technologies to come which will affect IPR in media and technology. By pursuing these objectives, this research seeks to deepen the conversation about IPR within the context of the digital world and aid those who are trying to navigate through the intricacies of modern digital IPR issues.[3]
[1]WIPO. (2021). Understanding Copyright and Related Rights. World Intellectual Property Organization.
[2]Ginsburg, J. C. (2018). Copyright and the Challenge of the Digital Age. Columbia Law Review, 118(1), 1-45
[3]Sharma, A. (2022). The Future of Intellectual Property Rights in India: A Study of Emerging Technologies. Indian Journal of Law and Technology, 18(2), 45-67.