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Trending: Call for Papers Volume 5 | Issue 4: International Journal of Advanced Legal Research [ISSN: 2582-7340]

IMPLICATIONS OF COMPETITIVE PRICING ON THE INDIAN PHARMACEUTICAL INDUSTRY – Ritika Datta & Swati Kaushal

INTRODUCTION

One of the most important and active economic sectors in India is the pharmaceutical sector, which makes a major contribution to both economic growth and public health. Over the years, India’s pharmaceutical industry has undergone a remarkable development, with a market size that is among the largest in the world in terms of both volume and value. Changes in intellectual property laws, regulatory frameworks, and growing international rivalry have all contributed to this shift. Competition law, which seeks to stop anti-competitive behaviour, maintain fair market conditions, and safeguard consumer interests, is a key component regulating this industry. Given the distinctive features of the pharmaceutical sector, including price regulations, the existence of branded generics, and the necessity of pharmaceutical products, the implementation of competition law becomes more crucial.

The pharmaceutical sector is highly regulated, with laws controlling market entrance, medicine prices, and intellectual property rights. Because doctors prescribe medications, the pharmaceutical industry functions differently than other industries where consumers base their decisions on factors like price and quality. Because of the special market dynamics created by this indirect demand structure, competition legislation is essential to upholding ethical behaviour. India’s approach to market regulation underwent a dramatic change with the passage of the Competition Act, 2002, which superseded the antiquated Monopolies and Restrictive Trade Practices (MRTP) Act, 1969. The primary regulatory agency in charge of monitoring anti-competitive behaviour, mergers and acquisitions, and abuses of market dominance is the Competition Commission of India (CCI), which was founded under the Act.

The necessity to strike a balance between affordability and innovation is what makes competition legislation so important in the pharmaceutical industry. To find new medications, pharmaceutical companies spend a lot of money on research and development (R&D), frequently obtaining patents to recover their costs. Strong patent protections, however, can occasionally result in monopolistic tendencies that raise prescription costs and restrict access to necessary medications. By ensuring that market entry barriers are not excessively onerous and that generic medications can be promptly introduced, competition legislation aims to allay these worries while promoting price competition and enhancing accessibility.

Preventing anti-competitive agreements and collusive conduct is another important function of competition legislation in the pharmaceutical sector. There have been reports of price-fixing, cartelisation, and restrictive trade practices in a number of global pharmaceutical industries, including India. In addition to impeding fair competition, these methods raise drug prices, which hurts consumers. Furthermore, competition law has examined the function of trade associations and their impact on medication distribution networks. Dismantling such anti-competitive mechanisms and fostering a more accessible and open market are the goals of regulatory interventions.

Competition law also applies to mergers and acquisitions (M&A) in the pharmaceutical industry. Concerns over market concentration and diminished competition have been raised by the industry’s recent wave of domestic and international consolidations. M&A activity can result in dominant market positions that hinder competition, even if it can also contribute to economies of scale and increased innovation. To keep the playing field equal for newcomers and smaller firms, the CCI assesses such transactions to make sure they don’t have a negative impact on market competition.