ABSTRACT

Cultural appropriation in fashion refers to the adoption of elements from one culture by another, typically for commercial purposes, without due acknowledgment or respect for their significance. This paper delves into the intersection of cultural appropriation and media law, with a focus on intellectual property rights, advertising regulations, ethical standards, and the role of media in shaping public perception. Through an analysis of key case studies and existing legal frameworks, the research identifies shortcomings in current protections and proposes recommendations to strengthen the regulatory environment surrounding cultural appropriation in the fashion industry.

Keywords: Cultural Appropriation, Fashion Industry, Media Law, Intellectual Property, Ethical Representation

1. INTRODUCTION

The global fashion industry has long been a fertile ground for cross-cultural exchanges, but it has also been at the center of numerous controversies related to cultural appropriation. When fashion brands adopt cultural symbols, designs, or traditional attire without proper attribution or permission, it can lead to the commodification and exploitation of cultural heritage. This practice often marginalizes the communities from which these elements are drawn, reducing their cultural symbols to mere trends or aesthetics. At the intersection of these practices lies media law, which governs the portrayal of cultural symbols in fashion advertisements, editorials, and media campaigns. Media law not only regulates how these elements are used but also addresses the legal implications of misrepresentation and cultural exploitation. This paper aims to explore how media law intersects with the issue of cultural appropriation in the fashion industry, examining both legal protections and ethical considerations.