ABSTRACT
Amidst escalating environmental concerns, the pursuit of Sustainable Business Practices is explored through the lens of legal frameworks and policy approaches. Businesses globally face mounting pressure to integrate sustainability into their operations while maintaining economic growth. This research paper investigates the dynamics and implications of promoting Sustainable Business Practices in the contemporary global landscape. The study delves into the multifaceted dimensions of sustainability, examining legal frameworks and corporate initiatives, The paper begins by scrutinising the legal foundations that underpin the promotion of Sustainable Business practices, analysing how regulations shape corporate behaviour. Key areas of focus include renewable energy adoption, waste management, emissions reduction, and the integration of Corporate Social Responsibility. By dissecting these regulatory frameworks, the research aims to unravel their effectiveness and influence on fostering Sustainable Business conduct. Corporate initiatives take centre stage as the study explores how businesses, driven by consumer expectations and internal motivations, embrace sustainability. The analysis encompasses diverse sectors, investigating how companies integrate environmentally friendly policies, ethical sourcing, and circular economy practices. In conclusion, the research paper synthesises findings to offer comprehensive insights for businesses, policymakers, and stakeholders navigating the complex terrain of Sustainable Business practices.
Key words: Sustainability, Environment, CSR, Business, Policymakers.