INTRODUCTION
The consumer market in today’s time and age is suffering from a glut of products and services; hence, in such a setup, the consumer would prefer products that have built a sense of trust and goodwill among the consumers. The products often use designs, packaging, shapes, and colors to stand out against other brands. This distinct feature of a product is called trade dress. An example of trade dress would be the distinct red packaging of Coca-Cola, which allows the consumer to identify the same at first glance. However, in recent times, there has been growth in manufacturers trying to pass off their products as belonging to a reputed brand and duping customers. This is not only a violation of the customer’s trust but also has severe implications for the brand, whose reputation and revenue take a hit.