Abstract
This paper examines the complex link that exists between corporate performance and CSR in the ever-changing Indian economic environment, with a particular focus on the legal factors that influence this relationship. It also examines the development of CSR practices in India, highlighting significant turning points and the legislative framework that governs these activities. The paper explores the idea of corporate performance, outlining measures and indicators and looking at how CSR and general business success are related. The legal aspects of CSR in India are examined in detail, including sections included in the Companies Act, regulatory monitoring, and compliance obligations. The paper examines the difficulties businesses have when putting CSR into practice, emphasizing ways to match CSR goals with business goals. The paper presents effective CSR efforts and examines their effects on company image and customer loyalty, drawing on best practices from top Indian corporations. It also draws attention to ethical issues in the application of CSR, addressing complaints and disputes around CSR activities.
Keywords: Corporate Social Responsibility, Corporate Performance Metrics, Companies Act, CSR initiatives